Playbooks
Moves that turn DMs into orders.
Practical playbooks for selling on Instagram and WhatsApp, with the messages to send, word for word.
Your agents · 7 minWhen your agent should hand the chat to youKeep money going back, complaints, custom or bulk orders and anything that needs your judgement; have your agent say one honest line and stop; approve what sits in between; and when you take over, read the chat, use your name and make the decision she was waiting for.Read the playbook 
Selling · 6 minCut cash-on-delivery returns before they shipConfirm every cash-on-delivery order in the chat before you pack it, check the address and phone number while the customer is still talking to you, make paying upfront the easier choice, and ship quickly with a clear message about the amount to keep ready.Read the playbook 
WhatsApp · 6 minWhatsApp offers people actually openMessage only people who said yes to offers on WhatsApp, write one offer per message in a template Meta has approved, send when you can answer the replies, and let anyone stop with one word.Read the playbook 
Payments · 7 minGetting paid in the chat, the right wayConfirm the whole order in one message, then send a single payment link for that exact amount from your payment gateway, never ask for card details or a PIN in the chat, and confirm in the same chat — with the amount and order number — the moment the money arrives.Read the playbook 
Growth · 6 minTurn a first order into a regularThank her and say what happens next, check in after delivery, ask for a review only once she’s happy, give her a reason to come back, and send the next offer when it fits what she bought — and only if she said yes to offers.Read the playbook 
Selling · 6 minFive DMs you should never leave unansweredAnswer questions about price, stock and delivery first, because they come from people ready to buy, and treat “where is my order?” and anything upset as urgent, because they decide whether a customer comes back.Read the playbook 
Selling · 7 minPlan a drop that sells out in the DMsDecide stock, price, the limit per person and how payment works before you announce anything, gather the people who asked to hear, and on the day give every customer the same facts and count a piece as sold only once it’s paid.Read the playbook 
Instagram · 6 minTurn Reel comments into ordersReply to every buying comment with one warm line on the post, then message the person privately with the real answer — price, size, stock and delivery — and take the order in that same chat.Read the playbook
- Your agents · 2 Oct 2026When your agent should hand the chat to you
- Selling · 24 Sep 2026Cut cash-on-delivery returns before they ship
- WhatsApp · 8 Sep 2026WhatsApp offers people actually open
- Payments · 26 Aug 2026Getting paid in the chat, the right way
- Growth · 11 Aug 2026Turn a first order into a regular
- Selling · 5 Aug 2026Five DMs you should never leave unanswered
- Selling · 16 Jul 2026Plan a drop that sells out in the DMs
- Instagram · 15 Jul 2026Turn Reel comments into orders
Every playbook
- Your agents· 2 Oct 2026When your agent should hand the chat to youWhat to keep for yourself, what to approve before it goes, how to take a chat over without making the customer repeat herself, and when to hand it back.
- Selling· 24 Sep 2026Cut cash-on-delivery returns before they shipA cash-on-delivery parcel that comes back costs you two trips and earns nothing. Here’s how to catch the risky ones before they leave.
- WhatsApp· 8 Sep 2026WhatsApp offers people actually openPermission, approved templates, one offer per message, good timing and an easy way to stop — the habits that keep your offers welcome and your number healthy.
- Payments· 26 Aug 2026Getting paid in the chat, the right wayConfirm the order, send one secure link, take UPI without checking screenshots, handle a failed payment calmly and close with a receipt.
- Growth· 11 Aug 2026Turn a first order into a regularThe messages that follow a first order — the thank-you, the delivery check-in, the review ask, rewards and the next offer — and when to send each.
- Selling· 5 Aug 2026Five DMs you should never leave unansweredMost messages can wait an hour. These five can’t — three come from people about to buy, and two decide whether a customer buys from you again.
- Selling· 16 Jul 2026Plan a drop that sells out in the DMsBefore, on the day and after — the decisions, messages and rules that keep a limited drop calm, fair and fully paid.
- Instagram· 15 Jul 2026Turn Reel comments into ordersA comment is someone putting their hand up. Answer it on the post in one line, carry on in their DMs and take the order there.