Every conversation knows where it came from. The ones that didn’t convert tell you why.
Which post, Reel or ad started it, what the agent handled, where answers ran out — and the objections in the customer’s own words.
From a click to a reason
One ad click. Six things you now know.
Scroll, or tap a move. Your dashboard on the left, the customer’s phone on the right.
Where the click lands
Click-to-chat ads
An ad that opens a chat is answered in seconds, from your catalog, on either channel — and the conversation is counted as one that came from an ad. No form, no landing page, no lead left waiting.
The origin
Where sales come from
Every conversation is counted by where it started — a comment, a story, an ad, a campaign, a post, or a direct message — and a conversation that began from a story carries that story with it, all the way to the order. You see which of your content actually starts conversations.
The reason
Why people didn’t buy
When someone doesn’t buy and says why — price, cash on delivery, delivery, sizing, trust — it is recorded in their own words, and only when it is certain. The quote is the insight. No survey, no guessing.
What you do with it
An objection becomes an audience, then a send.
Everyone who said it was too expensive and hasn’t ordered is already an audience. One message that answers what they actually said, and the reply lands in your inbox.
The week
Volume and reply times
How many people wrote, how many the agent handled alone, how many reached you and how fast — and the questions where answers ran out, each one a tap from being covered. Every number carries its window.
Closing the loop
Results back to Meta
Purchases made in the chat are sent back to your ad account, matched on the customer’s number. Meta learns who actually bought, and shows your ads to more people like them.
Setup
Your channels, your orders, your ad account.
Connect the channels and the store once. Every conversation is counted from then on; connect the Meta dataset and purchases flow back too.
Where it goes next
Where it goes next
This week