For beauty brands

Shade advice, orders and reorders — handled in your DMs.

Your agents answer every shade and skin question on Instagram and WhatsApp, take the order, collect the payment and bring her back when she runs low.

What InsideDM does for your beauty brand.

She asks the price

Every customer finds her shade in the chat

Your agent asks about her skin and suggests the shade that suits it — with the product’s photo, price and stock, straight from your catalog.

How it works
Glow Theory
Which shade for wheatish skin?
Warm or neutral? Most wheatish tones love 04 Warm Almond ✨
Warm!
Silk Serum Foundation — 04 Warm Almond₹899 · in stock ✓
She comments on your Reel

A “Need this!!” on your Reel becomes a conversation

Your agent replies under the comment and sends her the product in a DM while the Reel is still fresh — so the comment turns into a sale instead of scrolling away.

How it works
Glow Theory
She commented “Need this!! 😍” on your Reel “Everyday base”
Hi! So glad you love it — that’s our Silk Serum Foundation 💄
Which shade is in the Reel?
04 Warm Almond — here it is.
Silk Serum Foundation — 04 Warm Almond₹899 · in stock ✓
She pays by link

She pays without leaving the chat

Your agent sends a payment link the moment she says yes. She pays by UPI or card, and the order is recorded with her name, phone and address.

How it works
Glow Theory
I’ll take 04 Warm Almond
Lovely choice! Here’s your link 💄
Silk Serum Foundation — 04 Warm Almond₹899 · in stock ✓
Pay ₹899 · UPI / card
₹899 paid · order #B217
She’s told when it ships

“Where’s my order?” answers itself

When you mark an order sent, she hears it on WhatsApp — and if she asks anyway, your agent finds the order and tells her when it arrives.

How it works
Glow Theory
Your Silk Serum Foundation has shipped 📦 It reaches you on Thursday.
Yay! Can I track it?
Of course — here’s the tracking link for order #B217.
She confirms cash on delivery

Cash-on-delivery orders are confirmed before they ship

She confirms with one reply before the parcel leaves, so fewer cash-on-delivery orders come back unopened.

How it works
Glow Theory
Your order #B224 is cash on delivery — ₹899. Reply YES and we’ll ship it today.
YES
Cash on delivery confirmed · ships today
You set a follow-up once

A reminder when her bottle runs low

Set it once: about six weeks after she buys, your agent checks in — and she reorders in the same chat, with the same shade.

How it works
Glow Theory
Hi Riya! Your 04 Warm Almond should be running low — want another bottle? 💄
Yes please, same shade
Silk Serum Foundation — 04 Warm Almond₹899 · in stock ✓
Pay ₹899 · UPI / card
₹899 paid · order #B231
You take a chat over

A skin reaction comes straight to you

Anything your agent shouldn’t answer — a reaction, a complaint, a refund — is handed to you with the chat summarised, so you reply in person.

How it works
Glow Theory
My skin reacted — can I talk to someone?
I’m so sorry! I’ve passed this to the Glow Theory team — they’ll reply right here.
Needs you · chat summarised

Let your agents answer every shade question.

Connect Instagram and WhatsApp, add your products, and your agents start answering, selling and following up. Free to start — no card needed.