InsideDMInsideDMInsideDM
For Beauty & CosmeticsInstagram + WhatsApp

Every “which shade suits me?”, answered and sold.

Your DMs overflow with shade, skin-type and routine questions on every reel. insideDM matches the right shade or product to each customer’s skin from your catalog, builds their routine, and closes the sale — with a payment link — right in the chat.

10:41
G
Glow Theory
Instagram · Active now
Message…
Sound familiar?
1

“Which shade for my skin tone?” DMs you can’t keep up with

2

Endless ingredient and routine questions before anyone buys

3

Followers who loved the reel but forget to order

How it works

Here's exactly what insideDM does for your beauty & cosmetics business

Set it up once. From then on, every DM, comment and ad reply is handled the same reliable way — start to finish.

  1. 1
    Connect your Instagram

    Link your account in two clicks. insideDM starts watching your DMs and comments the moment you go live — nothing to install.

  2. 2
    It learns your store

    We read your website and sync your catalog, so it knows every shade, ingredient, price and stock level. Answers come from your real data — never guessed.

  3. 3
    It answers every beauty question

    “Which shade for wheatish skin?”, “is this good for oily skin?”, “cruelty-free?” — replied in seconds, 24/7, in your brand’s voice.

  4. 4
    It recommends and closes the sale

    Matches the right shade or routine to a customer’s skin, shows the product card, and sends a UPI / card link — the order is placed in the chat.

  5. 5
    It rescues the ones who hesitate

    Followers who asked but didn’t buy get a gentle nudge; stalled carts get a reminder before the shade sells out.

  6. 6
    You see what’s working

    Which shades sell out, which routines convert, which reels drive DMs — so you restock and post smarter.

The toolkit

The features that matter most for beauty & cosmetics

Customer Support

Answers shade, skin-type, ingredient, patch-test and delivery questions instantly — 24/7, in your brand’s voice.

Sales & Checkout

Matches a shade or builds a routine from a customer’s skin type, confirms the variant, and sends a UPI / card link — the order is placed in the DM.

Customer Profiles

Remembers each customer’s skin type and shade, so repeat buyers get spot-on recommendations without repeating themselves.

Shoppable Ads

Tag each reel and tutorial with the exact product and shade, so “which one is that?” gets the right answer and a buy button.

Marketing & Growth

Turn “comment SHADE” on a launch into DMs, capture the lead, and nudge shoppers who didn’t finish checking out.

Insights

See which shades and routines people keep asking for, so you restock the right products and plan your next drop.

24/7
shade & skin-type answers
0
reels that go cold before a reply
1 tap
from “which shade?” to paid

Put insideDM to work for your beauty & cosmetics business

Connect your Instagram or WhatsApp and watch it answer, sell and book on your real conversations — free to start, no card needed.